moobob was born from the combined expertise and vision of industry professionals: Andrew Johnston and Fraser Greenroyd. Each brought a unique perspective shaped by years of experience across recruitment, business leadership, and technology. Together, they set out to create something different, a platform designed not just to support recruiters, but to transform how recruitment is done.
Andrew Johnston has spent more than 30 years at the heart of the recruitment sector. From starting out as a hands-on recruiter in the 1990s to founding several industry specific businesses via his investment company Sharston Limited, Andrew built a reputation as both a practitioner and a leader. His journey has been defined by a commitment to growth, innovation, and solving the real challenges faced by recruitment leaders and professionals alike.
Alongside Andrew, Sarah Johnston has been instrumental in shaping Sharston’s reputation for reliability and client care. With a strong operational and client service background, Sarah developed a deep understanding of the day-to-day realities recruiters face. Her ability to align business objectives with people-first solutions made her a vital part of the vision that would become moobob.
Laura Walsh, who entered the recruitment industry in 2011 working for Andrew and Sarah in one of their RPO businesses, brought with her a passion for service and an instinctive grasp of client and candidate needs. Over 14 years, Laura worked across recruitment process outsourcing, in-house recruitment and agency relationships, becoming known for her attention to detail, and her ability to find solutions in a fast-moving industry. Her focus on user experience and empathy is solidified within moobob’s identity.
But innovation doesn’t happen without technology. That’s where Fraser Greenroyd, founder of DevMonki, joined the team. Fraser has worked on numerous projects with Andrew and brings his technical expertise and creative problem-solving to the project, ensuring that moobob wasn’t just an idea but a robust, scalable, and forward-thinking platform. His ability to translate industry challenges into smart, intuitive tech solutions gave moobob the foundation it needed to stand out in a crowded market.
Together, Andrew, Sarah, Fraser, and Laura shared one belief: recruitment tools should make life easier, not harder. Too many systems were outdated, overly complex, or disconnected from the realities recruiters face. moobob was designed to change that.
With Andrew’s strategic vision, Sarah’s operational and financial approach, Fraser’s technical leadership, and Laura’s recruitment insight, moobob became a platform built by people who truly understand the industry. It combines deep sector knowledge with user-friendly design, delivering smarter, simpler, and more human recruitment solutions.
Today, moobob is more than a platform, it’s a trusted partner for recruitment professionals who want to work smarter, not harder. And with its founding team continuing to challenge conventions and innovate, moobob is only at the start of its journey.
Andrew Johnston – CEO
Andrew’s career in recruitment began in the 1990’s, and over the past 4 decades he has built a reputation as a trusted leader, strategist, and problem-solver. From his early days as a consultant to co-founding moobob, Andrew has remained committed to innovation, developing strong teams, and delivering recruitment solutions that create value. His extensive industry experience, gives him a unique, comprehensive perspective on the challenges recruiters encounter.
Sarah Johnston – CFO
Sarah has been the financial backbone of all Andrew’s business ventures, guiding everything from back-office operations to strategic financial direction. She ensures companies remain compliant, financially sound, and positioned for sustainable growth—supporting their journey from start-up through to mergers and acquisitions.
Fraser Greenroyd – CTO
Fraser leads the technical development and deployment of moobob. A Chartered Engineer with a doctorate in engineering, he ensures the platform is compliant, accessible, and reliable for every client. With more than 15 years in technology, Fraser drives innovation and designs solutions that simplify workflows and enhance the user experience.
Laura Walsh – CRO
Laura began her recruitment journey with a client service background and an instinct for creating meaningful partnerships. Over the past 14 years, she’s become known for her ability to listen, think creatively, and deliver solutions that last. A natural connector, Laura brings together business needs and people-focused service with authenticity and care.
